PR.co

What do you like best?

We were looking for a newsroom that would look just as good as our website. The pr.co team has exceeded our expectations, these newsrooms are beautifully designed. What makes pr.co's newsrooms extra special is all the little usability features they have built into their newsrooms for journalists. You don't see them at first sight, but these guys really do focus on trying to give journalists a great experience.

Secondly: we're growing fast and we've hit the limits of quite some software tools at some point. Frustrating, once it's finally all working as you want, the company outgrows a tool. That's not the case with pr.co, we've already added two local newsrooms for new markets.

What do you dislike?

Honestly, I don't think I have any drawbacks. Looking forward to what new product features they'll be coming up with.

What problems are you solving with the product? What benefits have you realized?

Our PR efforts were all still mostly manual. Our main goal was to professionalise our efforts with a dedicated platform: everything in one place, not scattered over all kinds of tools.

Once we implemented the newsroom, we learned the accidentally got another benefit from implementing pr.co: we're seeing a lot more press requests come in!