Popcorn Metrics

What do you like best?

Popcornmetrics allowed us to be able to rely on a single set of data that was closely tied to actions that users were performing on our website. All we had to do is right click -> "Add event" and specific information about clicks on buttons, images or any HTML elements was instantly sent to our Google Analytics and Facebook Ads accounts.

What do you dislike?

It can be annoying how in the "Edit" tab the message to install a certain plugin for Firefox always pop up, even if the plugin is installed.

Recommendations to others considering the product:

The quality of customer support is amazing!

Every question that we had was quickly resolved, and accompanied by additional useful information about best practices in the field.

What problems are you solving with the product? What benefits have you realized?

We really wanted to reach the correct audiences for our ads in order to optimise our budget to the fullest and not waste money where there was no interest or need in our BIM solutions.

With Popcornmetrics we were able to reach the perfect audiences, by experimenting with different reaches until we found the best one. We could then save money by only advertising to those people that could benefit from our messaging.

This tool also offered us the flexibility and autonomy to implement a solution that would normally have to be requested to our development department. With Popcornmetrics, we were able to keep everything in the marketing department, saving us precious time.