plista is a global platform for data-driven native advertising in premium editorial environments. The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices.
Thousands of advertisers and publishers worldwide trust in the unique tech know-how of plista. The native ad formats stand out through their strong engagement character and enable brands to efficiently target audiences along the entire sales funnel. This way, advertisers can easily pursue branding as well as performance marketing goals.
At the same time, plista empowers publishers to engage their visitors with customized recommendations. This lets publishers get the best out of their website or app and benefit from outstanding content monetization, increased website stickiness and sustainable traffic growth.
User in Marketing and Advertising
Advanced user of plista
★★★★★
Using Plista to reach individuals seamlessly across all native platforms.
What do you like best?
I like that plista does not only offer one type of native advertising. Plista is a one stop shop from in-feed ads, outstream, etc. across desktop and mobile inventory in real time. Not only does plista accommodate display ads but you can also run video or rich media units.
What do you dislike?
It is hard to find scale when trying to target a specific audience within a small geo.
Recommendations to others considering the product:
Talk to the rep at plista to understand which format will help reach the goal/KPI of your campaign. They are easy to work with and will provide you with all necessary information needed to explain to your client why the solution will work best and how to seamlessly get your campaign set up.
What problems are you solving with the product? What benefits have you realized?
Not only building awareness for campaigns, but increasing sales with a great ROAS. Plista is also great to use for campaigns that are looking for a high click through rate.
Review source: G2.com
