What do you like best?
After using 5+ different Amazon PPC optimization tools, I finally came across Perpetua-- and I'm 100% a convert.
Their tools make managing Amazon ads fairly 'hands off' while constantly optimizing towards your target ACOS. If you're an agency, that means fewer man-hours per account & reduced chances for human error with ad performance as good or better. Also launching campaigns for new products literally take a few clicks.
The best part is we can integrate our DSP ad account performance with our Seller Central ads, and have a clear integrated dashboard to track overall performance between both platforms.
What do you dislike?
It's more expensive than alternatives on the market, but I was able to sign up for a 2-month discounted trial and I saw the value in continuing with it.
What problems are you solving with the product? What benefits have you realized?
PPC management, organic ranking tracking, etc.
We also got our own self-serve DSP account through Perpetua which has been a game-changer.