What do you like best?
It has what you need - all the data to sort your voters by every demographic and geographical area. The mapping function allows you to isolate tiny subsets of data. Alternatively, you can also work with HUGE portions of data with ease.
What do you dislike?
Not user-friendly at all. It feels like you have to be a software engineer to navigate this platform. I am computer-savvy, and this tool takes time and repetition to learn. Hopefully, you have a guru on your team who can assist you.
Recommendations to others considering the product:
It is the best software of its class.
What problems are you solving with the product? What benefits have you realized?
If you are running any sort of political campaign, this software is critical for any targeted messaging to voters. You need it. It is worth the learning investment to reap the benefits of this tool.