Images
Omnilytics provides actionable insights from fashion ecommerce data powering brands’ consumer-focused commercial decisions.
We believe that pairing ecommerce insights with consumer trends bolsters our customers to transform their businesses into sustainable, demand-led brands by understanding the market around them.
Customer Reviews
Gim Chye L.
Advanced user of OmnilyticsOmnilytics has a wide database that covers the regional and international e commerce trends and consumer habits. These trends and data can be distilled easily with the well defined metric that can be filtered easily. Insights to how popular and sellable is a particular type of product is useful for us in designing our products. This helps businesses like us to plan for our resources in where to retail, how to price our items, how to market and sell them and what kind of products to make more of.
There are many metrics involved and so it could be daunting for first time users like us. As of now, in the analysis of trends in colours, There was no way to tell if the colour is attributable to the metal or the gemstone. This would be useful for our type of products - gemstone earrings. Thankfully, we had Omnilytics staff to hand hold us and orientate us and help us with the on onboarding.
I would encourage first time users to have your hands on and try the various metrics to get as much insights as possible in the various trends.
We are trying to spot what is trending in jewellery and what are popular in the various e commerce retailer sites. Knowing what sells and what does not in established brands help us project what is possible for our own business. Analysing data across regions will definitely be useful for any business looking forward to expand overseas as with our future plans.
