Game-changing CRM platform
What do you like best?
Ometria was a huge step up from our previous platform - not only is it incredibly easy to use, it is also intuitive and constantly evolving using client feedback. Both our CSM and the Ometria Support team have been an invaluable resource, and the onboarding process was smooth and very well planned.
The ease of building broadcast and automation programmes is excellent. We've improved on our existing lifecycle programmes and we've been able to set up some more complex targeted triggers to different types of customers with the use of their segment builder.
With the use of the segment builder we're able to create complicated segments for analysis; helping us to provide insights to the wider marketing team.
12-months after onboarding, on our email marketing channel has never performed better and thanks to Ometria, we're consistently finding new ways to make improvements.
What do you dislike?
Very little. Although the segment explorer has excellent scope there is sometimes slightly more complex criteria I'd like to segment on. For example, one improvement I'd love to see is being able to filter by attributes of invalid orders (in our case for free samples).
As there is a clear process for feeding back challenges in to the product team, Ometria have proven to be open to hearing constructive criticism and building in solutions into their roadmap.
Recommendations to others considering the product:
Consider not only what they can do to help your business now, but how they will be able to help in 5 years time. Support regardless of how recent you started using an ESP is crucial. And take a realistic view of how much resource you have to dedicate to your email channel - this platform is excellent but the more resource you can dedicate, the more success you'll see.
What problems are you solving with the product? What benefits have you realized?
In the past our email marketing has been a 'one-size-fits-all' approach and reliant on broadcasting the same message to everyone. Thanks to Ometria we have been able to enhance personalisation and through the use of their automation flow builder we've been able to tailor a customers journey so they receive relevant personalised emails at key points in their journey.
Ometria has helped us understand our customers behaviour, improve segmentation, and build out a really exciting roadmap to help us improve LTV and brand affinity.
