NPAW is proud to present its Analytics solution, a powerful, intuitive, and real-time video and application analytics platform that is set to revolutionize the video intelligence industry, allowing OTTs, Telcos, Media Companies and Broadcasters to translate billions of data points into actionable business insights for them to monitor, analyze, and capitalize on, all while their users are watching.
In the rapidly developing streaming industry, businesses providing content to users are faced with a serious problem: the lack of visibility over a prohibitively complex content delivery chain. How can they react to user frustration if they don’t know what has gone wrong? How can they respond to developing trends in consumption by device if they don’t have access to this data?
NPAW Analytics gives video providers the comprehensive overview of their end-users’ streaming experience in real time, integrating with players to get the raw data that matters, and translating it into customizable and easily readable dashboards that not only provide businesses with all the data they could need, but also allow them to understand and act upon it in a meaningful way.
The challenge we had was to develop an evolution of our product which could convert extremely complex information into a visual design system intuitive enough to allow clients to identify, create, and stack their own patterns of KPIs, metrics, and dimensions based on the data for their individual service. By working closely with clients and always iterating towards a better version of our product, we were able to create a visual design language simple enough to enable users to obtain the data visibility that they need.
The result? NPAW Analytics is:
Faster than any other analytical solution that came before it, with the ability to process billions of data points at any time without compromising on reliability or quality of data.
Simpler to use. It has been designed to be usable for non-technical profiles, cutting learning curves for growing businesses that want to make business decisions based on data. This new UX will allow the online streaming industry to make the most of their potential, adapting to user behavior trends and connecting effects to causes in a way that is simply not possible without video intelligence software.
More customizable than ever before. Thanks to new widgets, reporting tools, and different data visualization options (histograms, date comparison by unlimited metrics and dimensions, the ability to remove outliers, easily navigable drill-down options such as individual views, minutes, content titles, countries, ISPs, CDNs, and many more) companies are able to take data-based business decisions rather than acting in the dark.
Above all, this technology is exceptional for its adaptability.
At NPAW we strive to provide video platforms with the analytics tools that they need to grow their business. That means we need to be quick, innovative, and forward thinking, always. NPAW Analytics is a video intelligence solution that unites video analytics with business intelligence to improve video platforms for both the companies behind them and the people using them.
