Major regional, national, and global brands face unprecedented challenges in reaching their consumer target audiences at the time they are ready to buy. More than 60% of online searches are now conducted at the local-mobile level, and unbranded (consumers seeking products or services versus specific brand-name providers) search volumes have risen by 113% in the last two years. Over the past several years, a phenomenon has emerged whereby consumers are using a combination of proximity, immediacy, and convenience – as well as consumer reviews – as their primary decision-making criteria when choosing to make a purchase locally.
Brands that need each of their hundreds or thousands of locations to rank high in mobile or voice searches are increasingly dependent on mastering Proximity Search Optimization (PSO). PSO requires a brand and each of its locations to take control of and optimize as many signals as possible. This includes comprehensive, up-to-date, best-in-class keyword tactics by location, consistent and accurate location data management, social media channel engagement, and review management.
MomentFeed uniquely manages and automates each and all of the local-mobile search triggers via its Unified Platform, and helps multi-location brands influence their Proximity Search Optimization to make them more visible across all local discovery channels, ultimately leading to more customers and foot traffic, and increased revenue.
MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. MomentFeed supports many of the largest and fastest rising regional, national, and global consumer brands across categories, including restaurants, health & fitness, retail, banking, and auto, to name a few.
