Mavrck

Mavrck is a platform that powers brands to discover and activate thousands of their most influential customers to distribute content and drive conversions across social networks.

Languages supported: German, English, French, Italian, Dutch, Portuguese, Spanish

9.2/10 (Expert Score) ★★★★★
Product is rated as #38 in category Influencer Marketing Platforms
Ease of use
8.5
Support
9.3
Ease of Setup
9.3

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Mavrck is the leading all-in-one influencer marketing platform empowering companies such as Kraft Heinz and Express to harness the power of social proof that consumers trust today. Marketers use Mavrck to identify and activate influencers, influential employees and consumer advocates to create authentic insights and content for customer experience touchpoints at scale. Using its self-service influencer manager, marketers can also take an automated and performance-based approach to influencer marketing.

Founded in 2014, Mavrck is headquartered in Boston, MA, with offices in Denver, New York City, and Chicago. The platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, honored as “Best Influencer Marketing Platform” by Digiday in 2018, and named to the 2020 Inc. 5000, awarded to America’s fastest-growing private companies. Mavrck was also named a “Leader” among the top influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.

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Customer Reviews

Mavrck Reviews

Kevin H.

Advanced user of Mavrck
★★★★★
Great Influencer platform, great UX/UI, very friendly/helpful staff; overall an amazing experience!

What do you like best?

Their UX/UI is one of the best I've ever worked with and very functional for our needs. The level of automation they offer is extremely helpful for someone like myself, who manages a companies influencer efforts on their own. Their staff is also amazing, their sales specialist, who pitched the platform and ran the demo for us, (Zach) was amazing and super knowledgable; he really convinced us that Mavrck was the best platform for our needs, and so far he was not wrong. Our support specialists (Brian & Katherine) are also amazing. They are always quick to respond to any questions we have and do everything they can to communicate our unique needs/feedback to their product team to ensure Mavrck's functionality keeps up with our needs.

What do you dislike?

There is nothing about Mavrck that I necessarily dislike, but that's not to say that I haven't run into issues/concerns as we've continued to work with Mavrck. However, as discussed above, any time I have these issues, our support team at Mavrck is quick to get these addressed. I've quite literally even had a meeting with their product team to discuss updates I'd like to see them incorporate, most of which they're are aligned with and will be adding in 2021 and beyond. It's good working with a partner that cares what you think and actually listens.

What problems are you solving with the product? What benefits have you realized?

Mavrck is our primary platform for ALL of our influencer efforts. While our company has always been an industry leader for our niche market, we've never really done traditional advertising. We have relied primarily on word of mouth for our advertising to date. Mavrck allows us another outlet to build brand awareness and will help us advance our brand to the next level.

Review source: G2.com

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