Looop

What do you like best?

There's a lot to like about Looop. It was the digital marketing tools that were probably tho most useful and impactful for us. Combined with customized user groups, we can target messaging to just the right people for just the right resources. The automated campaign tools allow us to then put that on auto-pilot. We've automated the onboarding process for multiple departments, saving hundreds of people hours. Having an integrated event management feature is also great. It's very smooth to create an event, invite participants, manage enrollment, and integrate with their Outlook calendars. It's like having MailChimp and Eventbrite inside our LMS.

What do you dislike?

There's little if anything to dislike about Looop. They are a young-ish company and while the platform isn't as "robust" as many other older learning platforms, it's also delightfully streamlined and focused. And they build fast, with platform updates getting pushed multiple times a day sometimes. It's grown quite a bit since we started using it only a year ago. If they fall short anywhere right now I would say it's with accessibility. It's still a bit challenging with screen readers and other assistive technology, but I know they are working on it.

What problems are you solving with the product? What benefits have you realized?

Our biggest challenge was communicating with our "customers", i.e. the learners within my organization. We needed to make people aware of the resources available to them, and to better understand their needs and blockers. With Looops customer insights tools (i.e. surveys) and integrated digital marketing tools (i.e. campaigns) we've solved that. We also wanted to automate the more mundane elements of managing a learning experience, which we've done via responsive campaigns. We've saved hundreds of people hours by automating onboarding experiences, and we've been able to scale a management development course without losing the intimate discussions and community development aspects of it.