Kumulos

Kumulos is a Mobile App Management platform that offers mBaaS, Push Notifications, App Store Performance, Analytics, Automated Reports, Secure Customer Portals (to view apps), Mobile App Agency Console (to manage multiple apps through one pane of glass.)

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9.8/10 (Expert Score) ★★★★★
Product is rated as #2 in category App Store Optimization Software
Ease of use
8.3
Support
0.0
Ease of Setup
0.0

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Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and operate all facets of your mobile and web user engagement from one place – the Kumulos Mobile Marketing Hub.

Your messaging campaigns can be fully personalized to fit your audience with features such as audience segmentation, geo-targeting as well as group users based on user interests. The Kumulos platform can be fully automated and offers delivery receipts and intelligent delivery to take the guesswork out of campaign timing and ensure your users have received your message at the exact moment they are most likely to engage. You can constantly drive better conversion rates and improve your business results.

Acquisition features such as deferred deep linking and ASO allow you to capture new highly motivated users and outshine competitors. Analytics and reporting allows you to evaluate your campaigns and constantly hone what works to perfectly fit your market. Crash reporting and diagnostics is the peace of mind you need to ensure your app is functioning optimally at all times and Kumulos prioritizes fixes so you can always offer a flawless user experience.

If you want to see how your brand can keep users engaged, retain them long term and achieve your business goals – Kumulos offers a 30 day free trial that allows you to test how it can work for you. You can also sign-up for a free no obligation product demo to see all these features and more for yourself.

Kumulos
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Customer Reviews

Kumulos Reviews

Jay P.

Advanced user of Kumulos
★★★★★
The easiest way to start engaging your mobile customers

What do you like best?

We loved the simplicity of the tool and how easy it was to set up and use. It allowed us to instantly integrate with our mobile app without much development time. It is now a very important tool on engaging our mobile app users and gain valuable insights. The inbox function is a very good way for users to look back on messages, perfect when sending coupon codes or promotions. You can also automate the sending of push notifications depending on the user interaction with your app which even makes your engagement more timely and context-sensitive.

What do you dislike?

There is nothing to dislike, everything is all easy to understand and will instantly improve your mobile engagement without any fuss. Maybe if I were to suggest improvements, it would be to add more analytics data and the ability to target based on specific data points using a simple dashboard. The dashboard is already good but there is always room to improve. Another thing I would like to have is for in-app messaging, more customizable options for design. All small improvements really, we really love using this platform.

Recommendations to others considering the product:

If you want to save major development time on your app for building engagement modules, Kumulos fits the bill and will give you all the tools you need with minor development on your mobile app.

What problems are you solving with the product? What benefits have you realized?

We had problems sending push notifications with our internal system. By using kumulos, all the load on our server for sending push is offloaded to kumulos. This was the major hurdle we needed to tackle as we had to limit our push notifications due to server load. We long wanted to have an inbox as well. We were looking into doing additional development on our app just to be able to accommodate this feature. Kumulos already has a built-in inbox API which made this process so much faster and was able to bring it to market sooner. A lot of our development schedules were optimized and shortened because of all the ready-made features on Kumulos which allowed us to focus our app development on other functions that we needed and the app. We cut down about 6 months' worth of development and that was a huge bonus. Another benefit is being able to trigger notifications based on events on the app. It also allows us to closely monitor how many regular users we have and being able to do more engagement with them. There are still more features to explore and gain benefit from.

Review source: G2.com

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