Knotch is the Content Intelligence Platform that measures and optimizes content marketing ROI. We help CMOs and their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investments. Our end-to-end Content Intelligence Platform helps marketers plan, measure, optimize and benchmark their content programs across their owned sites and paid channels. We work exclusively with brands and never monetize from any distribution channels, ensuring that our business model isn’t invested in the success of what we are measuring. Put simply, Knotch helps brands become better storytellers through data.
We’re based in SoHo, NYC and Fortune 500s trust Knotch’s vision for the digital marketing industry, including AT&T, Citi, Citrix, Deloitte, Ford, HP, HPE, Lincoln, Qualcomm, Synchrony, TriNet, and Walmart. Knotch has been recognized by Inc.’s Best Places to Work two years running, and Built In NYC’s Best Places to Work for three years in a row!
Executive Sponsor in Computer Software
Advanced user of Knotch
★★★★★
What do you like best?
I was interested in Knotch to help us understand our content performance and whether it was really creating impact. Their website seemed good and I was interested to hear more. Overall, I like their integrated solution and how they are bringing together the insights. That's the most powerful part of it.
What do you dislike?
If you are already very invested in content technologies, this solution may run into headwinds with internal folk who think that:
1. Knotch's capabilities individually may not stack up to the siloed capabilities that you already have
2. That your internal team thinks they can stitch the data "easily" themselves
The latter is the hardest because someone really has to live that nightmare to understand why it's so difficult. You will really need to do the research to help them understand how painful that is and the investment required to actually do that in order to prove the investment. Have the Knotch team help you out to help them understand it. The first point is also difficult because it can mean rip and replace which is how I understood it to work. If you have both problems, especially across different functional buying groups you may need to let the pain play out for itself.
What problems are you solving with the product? What benefits have you realized?
We didn't solve anything with Knotch. Would have liked to proceed.
Review source: G2.com
