Khoros Marketing

Khoros Marketing (formerly Lithium+Spredfast) is a Social Media Management System that enables companies to monitor, manage and measure social media initiatives.

Languages supported:

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

7.6/10 (Expert Score) ★★★★★
Product is rated as #15 in category Audience Intelligence Platforms
Ease of use
7.3
Support
7.5
Ease of Setup
6.7

Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

Key benefits include:

Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing
Khoros Marketing

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Customer Reviews

Khoros Marketing Reviews

Agency in Marketing and Advertising

Advanced user of Khoros Marketing
★★★★★
Great in some areas, not great in others

What do you like best?

- A very straightforward design and UX.

- Decent analytics capabilities.

- Labeling to segment reporting of different social posts.

- Campaign Plans were a nice addition.

What do you dislike?

- Support structure following their acquisition by Lithium

- The "Atlas" platform as a whole

- Customer service quality and level of turnover

- Missing out on some of the newest social media functionalities

What problems are you solving with the product? What benefits have you realized?

We had managed several enterprise-level clients' accounts with Khoros for the better part of 5 years. At first, we had been able to easily provide nested approval workflows to a mid- to large-sized team from all over the world. Over time, the level of support and technical issues began to increase.

Their security breaches in early 2020 were also very concerning, resulting in all customers being completely locked out of the platform.

Review source: G2.com

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