Best Paid Media Portfolio Management & Bulk actions Made Easy
What do you like best?
I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources.
What do you dislike?
I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms.
Recommendations to others considering the product:
If you have Google or Microsoft accounts that are similar and require the same type of changes ana analysis, you can use Kenshoo to automate all those adjustments and analysis. This will save time, money, and make it more efficient.
What problems are you solving with the product? What benefits have you realized?
Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
