Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

8.6/10 (Expert Score) ★★★★★
Product is rated as #116 in category Marketing Automation Software
Ease of use
8.4
Support
8.4
Ease of Setup
8.6

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Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

Lifecycle Marketing Made Simple
Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond.
Drive user activation, nurture, and reactivation with relevant cross-channel messaging.

Warmer Welcomes
Activate consumer attention and interest with stand-out content that makes an impactful first impression.
Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns.

Next-Gen Nurture
Captivate customers to build rapport for the long term and strengthen their relationship with your brand.
Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience.

Robust Re-Engagement
Keep customers coming back for more by reactivating their interest to drive retention and loyalty.
Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.

Iterable
Iterable

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Customer Reviews

Iterable Reviews

Katie B.

Advanced user of Iterable
★★★★★
I have used Iterable in Several Companies and still love it as much as I have the first time

What do you like best?

I really like our CSM team and Support team in order to get projects that we desire in the platform created. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing.

Update for 2021:

I am now using Iterable for the second time in a different company and have launched in three of our businesses within the company.

There is an ease of use if you have several different parts of your business that have different data sets that you need to track, so you can easily share templates across projects.

A new reporting module that just launched in 2021 has made seeing reporting inside of iterable way better!

Customized roles for your users have been a great addition as well!

What do you dislike?

Update as of 2021:

We depend on workflows for our experimentation. The issues that have arisen come when we aren't using Iterable experiment center in the workflow. If we set it up to go down a 50/50 split, then our control was favored to push people down that testing funnel which has been causing some internal testing issues. However, if you don't depend on workflows 50/50 split for your interactions, experiment center a/b testing is fantastic.

Recommendations to others considering the product:

I highly recommend Iterable they are genuine, good natured company with employees that truly care about your success. You won't regret the switch, we have an extremely complicated business model and they accepted the challenge and worked with us very closely during migration and we still work with them closely.

What problems are you solving with the product? What benefits have you realized?

Creating an Omichannel solution for our company and they are able to do it for us!

Update 2021:

New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience.

Review source: G2.com

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