Instagram for Business

What do you like best?

Instagram works great for exposure and interaction with potential buyer/clients or enthusiasts. If set up the right way it can be a well oiled machine. It also helps gain a perspective on the inside and behind the scenes if you allow followers into your day to day operations. I love that it allows you to showcase yourself. It can be harsh sometimes, but as long is you proceed with a grain of salt and a sense of humor you should be fine.

So many thing to list so I will just do a bullet point:

- being able to toggle between biz and personal by double tapping

- the insights are always helpful to see the traffic to your page

- being able to keep your follow list up to date by removing followers that haven't engaged

- should you have a items to sell , there are so many avenues you can use. Either by post, live sell, stories and even connecting your shopify store.

- the new updates on button, which allows you to shop, add stories etc.

What do you dislike?

There are aspects that could be improved on but those things that Instagram cant complete they makeup for with a 3rd party app.

Not being able to search your insights by specific dates.

I wish I was able to see more deeply into my insights but am aware that I can use a 3rd party application to see exactly where my traffic is coming from.

I also wish there was an easier way to get to the posts I have liked in the past. The upside to that is that you can create boards to store all those saved posts for future reference.

Recommendations to others considering the product:

Look into following users who give helpful, additional help to using the platform. When searching utilize hashtags on the subject. Reels are also great for those who make things and want show a behind the scenes tip. Get your hashtag game in order. This is the way people will find you and interact with your content. Also, when you like a photo be sure to comment as well. This will also allow the opportunity to open communication and will most likely have those same followers comment on your photos.

What problems are you solving with the product? What benefits have you realized?

Instagram helps add traffic to my site. One great benefit in my industry is the community it builds for your following. "Follow Trains" are great for community engagement and new followers.