Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving you and your teams access to actionable insights faster than ever. It has a beautiful, easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. Build engaging campaigns and grow a pipeline to support sales, all in minutes.
Align sales and marketing efforts with a single, unified view of the customer across all marketing and sales touchpoints. Your teams will be empowered to create, maintain, and measure the impact of your sales and marketing efforts with common definitions across key components of the customer lifecycle, including prospects, leads, opportunities, pipeline stages, go-to-market strategies, and more.
Grow sales pipeline through engaging customer journeys and intelligent audience segmentation and targeting. Score prospect interactions and deliver on high quality leads to sales, creating velocity through the sales process and driving higher conversion rates.
Measure and Report on Marketing Impact through visibility to key metrics through the entire marketing and sales funnel, including open and click through rates, page views, visitor sources, time spent on site, MQL to SQL conversion, and marketing campaign return on investment (ROI). Drive ongoing business success with A/B and multivariate testing capabilities.
Optimize Customer Retention through a unified, high definition view of your customers over time. Use data on customer behavior to build nurture campaigns that encourage adoption and usage, create upsell and cross-sell opportunities, solicit voice-of-the-customer feedback, and build triggered campaigns to proactively drive renewals and repeat business.
