Innovate Systems Synchronos

i/Lytics Data Management can also be used to identify and extract textual information in free-form data for use in validating or organizing data.

Innovate Systems Synchronos

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Administrator in Newspapers

Advanced user of Innovate Systems Synchronos

★★★★★

Gets the job done

What do you like best?

I like the custom segmentation approach to marketing and analytics

What do you dislike?

The usability of custom uploads and specific audience functions

Recommendations to others considering the product:

Make sure the data going in is clean and is very normalized otherwise your instance will be a mess

What problems are you solving with the product? What benefits have you realized?

The problem is so much data in the universe and no where to slice and dice it in a clean manor. Lytics is not perfect but it gets the job done

Review source: G2.com