HockeyStack

What do you like best?

Simple to set up. Smart insights.

It's really one of a kind and the insights they give you is really, really good.

eg: I can filter people who spent more than 3 mins on my website and checked out our silicone bibs.

Then I can click on each of them and see person A went to check out one of our products as well (scrolled for 60 of the page), checked out our blog post about Y (scrolled 40%), added which item to cart etc…

Can give you some real actionable insights, eg: most of these people i filtered who read this blog post ended up buying item A and also checked out item B, so I can do a product pairing recommendation.

What do you dislike?

They're relatively new to the scene so Shopify integration is not there yet (would be huge). But i was told that its coming.

Recommendations to others considering the product:

Heatmaps tell you where people go on your page.

Hockeystack focuses on what they click on, without having to watch the entire journey of each person. Because of that you can create filters of people who take certain actions and pick out trends quickly.

What problems are you solving with the product? What benefits have you realized?

Getting actionable data that i cant get with other tools.

- Google Analytics is hard to understand

- Heat maps tell you where they're going, but is time consuming and cannot filter audience based on behaviours.