We monitor Attribution for our clients digital marketing.
What do you like best?
It allows us to understand the full user journey, from the first interaction with our website to the last.
What do you dislike?
It can often be difficult knowing which attribution to use as a primary reporting feature.
Recommendations to others considering the product:
Find an attribution model in the middle such as Position Based that works for you and stick with it.
What problems are you solving with the product? What benefits have you realized?
It helps us know if different forms of marketing have contributed to others.