Google API Analytics

What do you like best?

I love everything about Google API Analytics, granted I've been a huge fan of most things Google related. What I like best about Google API Analytics is the quantity of useful information you've able to retrieve from this platform. Not only the volume of data, but the quality of the data you're able to review is excellent. This platform has been helpful in understanding more about user behaviors, which ultimately allowed us to make changes to things on the back end, which would drive a better user experience and increase retention rates.

What do you dislike?

There's not a lot I really disliked about using Google API Analytics, it really is a great resource to use. Though if I had to name something I didn't like (at first) it would be the fact that I felt a little lost/confused when I initially started using this platform. While it actually is easy to use, there are a lot of areas one can navigate and features to access. It felt a little confusing at first or like I was doing things incorrectly. Though after spending a little time reviewing and actually using API Analytics, everything started to fall into place and it was quite easy to use.

Recommendations to others considering the product:

One of the biggest recommendations I can provide about Google API Analytics would be to absolutely try it. Even if you just give it a trial run, I would say you'd easily discover just how useful and valuable this platform is for anyone with a website or application. Additionally, give yourself a little time to get used to the features and different things you can do within the platform, there's a lot of information you can get and a lot of benefits you'll gain by really using this.

What problems are you solving with the product? What benefits have you realized?

Some of the problems we were solving by using Google API Analytics was the need to capture even more information about our users and their interactions across websites/applications. Being able to review in depth reporting about user activity was extremely beneficial and it allowed us to make accurate adjustments to sites, keywords, branding, and etc. That, in my opinion is the greatest benefit, the ability to make changes necessary to increase user activity and reduce bounce rates.