G2 allows you to create, deploy and adapt real-time, rule-driven, mission-critical expert applications that automate decision making in telecommunications, finance, government,military, manufacturing, utilities, and transportation.
Customer Reviews
Alex L.
Advanced user of G2Understanding and knowing when a company is exploring my companies reviews and/or my competitor's reviews. Having this in real-time or close to real-time can really increase my response rate. For example, I see they are looking at comparing vendors to one of my competitors. That tells me they are already in talks with that competitor and looking to see who else they should consider - enter me!
There are major upsides to using G2 not just for competitive comparisons but also to reflect on what your customer like and/or dislike. This can be great feedback for customer success teams and product teams! It also helps me understand what I need to do a better job of explaining specific features/use cases.
I also love that I can get insights/alert via slack! I'm sure they have several integrations that would work for any b2b company.
Too many email notifications - I wish they wouldn't send repetitive alerts within the same week for the same company. It's overkill, but at the same time It makes sure I don't miss anything! I know they can't share personal information but that would obviously be great! Given you don't have insights into the person who was researching on g2, you have to get a little creative and leverage a larger net for your initial outreach.
I don't like that the last review (video) is automatically the first thing a customer sees, if this isn't a good review but there are 8 others that are, why does it have to be highlighted? I feel like our company should get to choose which video is shown on our main page on G2.
Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?
Buy it. Your competitors already have. :)
But seriously, this is worth the investment. I source so many opps/set meetings from these insights. I'm in sales but my product team definitely get's value from the reviews our customers leave on our page - it helps them keep a pulse on our GTM efforts and customer experience.
Understanding what my customers like/dislike about my software. Realized compelling reviews can help me in my sales cycles in addition to my competitor's negative reviews.
I learned how to narrow my outreach to the right persons I suspect to have triggered the g2 alert - you can always check out location data and use that as a filter in LinkedIn sales Nav.
I also realized how much motivation the insights provide me and my team.. prospecting can be disheartening at times and having a little extra help can go a long way!
In regard to my dislike (see below) I love that we can respond to reviews left by customers. "Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?"
