Stop doing SEO in the 90s. Leverage the power of AI with Frase
What do you like best?
Frase helps save time with content brief creation. Frase briefs are way more exhaustive compared to some of their competitors. SERP scores help convince non-SEO folks on why we need to improve the copy on the page. Topic clusters help quickly identify the sub-topics that need to be addressed in the article. Finally, the ability to share the briefs with writers without having them log in to Frase or have an account is a plus. Bill, Matt, Duncan, and the entire team at Frase are super responsive in helping you make the most out of the tool.
What do you dislike?
The interface could act up at times. I've had login issues and an audio clip started playing out of nowhere, it was funny but helpful at the same time. But these are all minor technical glitches in the platform and I think it could be because they're pushing too many features too fast. MarketMuse has a better UI/UX as an example. The dashboard could also improve from a list of documents.
Recommendations to others considering the product:
I recommend you try out all the tools available in this segment before choosing one. Especially, if you've chosen one over the other without trying them all out, you might be missing out on some of the features that these tools have to offer. Finally, chose one that is keeping up with the current pace of development happening in the AI / ML space. If Google search is using tech that your tool isn't letting you optimize towards, you already are at a disadvantage.
What problems are you solving with the product? What benefits have you realized?
-Semi-automated content brief generation.
- Optimize existing content
