EYE2 is a digital solution for FMCG/CPG suppliers and distributors to align their fundamentals strategies with their retail execution.
Trusted by multinationals in 12 countries to date, EYE2’s fully-localized capabilities and its referenceable multi-lingual support team address user resistance to change and cultural barriers.
EYE2 boasts a comprehensive set of KPIs for full visibility and control at each point of sale, including on Primary Display, Secondary Display, Availability, Pricing, Freshness, Ageing, Backroom, Leaflet, and more.
EYE2 compares your performance against both competition and targets across all KPIs. This empowers you with KPI-driven dashboards to immediately identify actionable insights for retail execution excellence.
Ashraf Q.
Advanced user of EYE2
★★★★★
Insightful and performant!
What do you like best?
As a Brand Manager, I now leverage EYE2's methodology to make decisions based on factual in-store performance information and not based on assumptions. I can look at the dashboard and immediately find and track opportunities to grow my business. I even get notified of imminent risks in the trade.
What do you dislike?
All capabilities are helpful and flexible to reach specific objectives.
Recommendations to others considering the product:
EYE2 boasts a comprehensive set of KPIs for tracking fundamentals implementation in the trade. Establish a rollout plan for your team to start with a subset of these KPIs and then grow to include the entire set with time.
What problems are you solving with the product? What benefits have you realized?
We are aligning and notified of fundamental opportunities and risks at every point of sale across all the sales fundamentals KPIs.
Review source: G2.com
