dotdigital Engagement Cloud

What do you like best?

Weekly updates via emails with tips and tricks. Easy to use, practical, anyone can use it. It is very good to reach out to large audiences with a lot of feedback. Great templates to use, neat designs and very easy to amend old templates to keep a running theme going through email campaigns. Can create buttons to easily link to websites or generate emails with pre-inputted subjects to send to relevant email addresses.

What do you dislike?

Using a lot of various contact groups means a lot of background work when setting up contacts, but worthwhile once all set-up. May need some training surrounding generating contact lists and segmentation, but once learned, it can be a very useful tool.

Recommendations to others considering the product:

Very easy to use, anyone can learn how to use the system. Very good in a data reporting sense, lots of valuable insights. A short training session is required by an experienced user then you are away. Great to practice on email templates and engage with customers, whether it will be external providers or colleagues within your organisation.

What problems are you solving with the product? What benefits have you realized?

Reaching a wide audience base whilst being able to track data including open rates etc. Keep an eye on who opens your emails, which colleagues interact and which do not open emails. Sending out advertisements to colleagues to promote certain courses in which we are looking for suitable delegates to attend. It is a very good way to determine interest in particular topics as we can see which parts of the emails have had the most engagement from staff.