Criteo Dynamic Retargeting

Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

Languages supported: German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish

7.6/10 (Expert Score) ★★★★★
Product is rated as #38 in category Cross-Channel Advertising Software
Ease of use
8.2
Support
7.1
Ease of Setup
0.0

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MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS.
Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world’s largest open shopper data set and machine learning to serve up the most relevant ads in real-time.

We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relevant ads built for maximum engagement.

AT A GLANCE
– Retarget shoppers with personalized video ads. Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web.
– Continuously optimize with machine learning. Generate an average of 13X return on ad spend. Our machine-learning technology works continuously to improve every campaign’s performance.
– Help shoppers find products they haven’t seen yet. Up to 28% of purchases are products that weren’t previously viewed. Our engine can predict items of interest and show shoppers things they might like.
– Grow your customer base. Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers.
– Connect with shoppers across screens. Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 2 billion shoppers we see each month.
– Tailor messages to be the most relevant. Leverage Criteo machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. DCO+ helps you deliver on-brand creative that drives performance.

Criteo Dynamic Retargeting
Criteo Dynamic Retargeting

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Customer Reviews

Criteo Dynamic Retargeting Reviews

Consultant in Automotive

Advanced user of Criteo Dynamic Retargeting
★★★★★
Good Alternative to Google Display - Interface Could Be Improved

What do you like best?

Easy to setup with a single sitewide pixel and xml product feed. The ability to avoid mobile app traffic is easier than on Google Display, though it requires a Customer Service request (cannot be updated in the platform directly). Creating dynamic display ads is simple and intuitive.

What do you dislike?

There was a glitch in submitting my ads and launching the campaign that required more than a few emails with Customer Service. This was eventually resolved when they identified a glitch on their end, though I missed my campaign launch by 3 weeks. This could be a moot issue at this point, if the issue is resolved, though it speaks to a Self-Service platform that is still getting the bugs ironed out. Insight into frequency of ad serving could be improved - this is often a hidden data point with platforms (other than FB/IG).

Recommendations to others considering the product:

It's worth a comparative test against other dynamic retargeting solutions, though be sure to export the inventory reports to see where exactly your banners appeared.

What problems are you solving with the product? What benefits have you realized?

We were looking for an alternative to Google Display and Facebook for retargeting site visitors. Criteo seems able to avoid the "junk inventory" better than Google. Also trying to avoid mobile app traffic, which Google is frustratingly difficult to avoid.

Review source: G2.com

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