Excellent Product and Support Team
What do you like best?
The underlying technology supporting the platform is incredibly well built, utilizing modern tech with a focus on scalability and speed. They also are constantly upgrading and adding new features. Their documentation is well put together and our support team is always available to assist (usually within minutes) for any questions we have.
What do you dislike?
There really isn't anything that we dislike, it's been a fantastic partnership with a great product that is essential for us to run our business.
What problems are you solving with the product? What benefits have you realized?
We were primarily looking for a new ESP platform to replace our existing but very dated provider. We have some nuance around our data model and how we manage the integration to drive contact profile data, and Cordial had the flexibility to support our needs out of the box. They also have a very well developed solution for managing data and information about sends at a granular level that made it incredibly easy for us to quickly get up and running. With our old platform, we were spending a lot of energy on maintenance and operational overhead, whereas with Cordial we can focus instead on crafting and sending effective communications.
Also, Cordial makes it incredibly easy to scale emails, through really crisp and easy automation capabilities and an incredibly intuitive template builder. We were able to drastically reduce the number of templates we were managing (before we were creating each email from scratch) through effective use of templating content and support for easy dropping in of variable based / dynamic content.
