CleverTap

What do you like best?

CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:

- Tracks actions users are taking and analyzes how people use the product. It measures every action done by the user to help with directions taken by the user while navigating through the App, helps find specific issues faced.

- Segment users based on their actions and run targeted campaigns to these segments. These help us leverage the insights in better conversion.

- Analyze each campaign to understand its effect on user engagement and business metrics.

- The platform is scalable and supports a massive traffic load, analytics on the same, as well as real-time engagement with the base.

One of the best tools available for engagement with the user base, while maintaining user-level insights.

What do you dislike?

1. The support team availability is commendable however the replies could be a little more query-specific and a little less generic.

2. Product-specific unexpected behaviors take too long to confirm with no short-term resolutions in most cases.

3. Documentation could really be more extensive.

Recommendations to others considering the product:

While other companies have either analytics or engagement, CT works at both level:

Audience analytics for tracking behavior and trends, and Omnichannel engagement ways that can allow you to convert your insights into communication, further into user actions and interactions.

What problems are you solving with the product? What benefits have you realized?

Problem: Analysing and Engaging with the user base

CT as a solution: It maintains a user-level data that helps us identify insights for a segment or even for a specific user as per their history. So edge cases are detected in analysing. Boards assemble important day on day data. Campaigns help reach users, are highly customisable as per the use case.