Great product for display creative
What do you like best?
Variety of feature
Mobile friendly creative
Integrated maps
One stop to consolidate all creative in a platform and analysis performance of the campaign.
It is important to have a strong platform to engage user to have good performance.
Administration tools is also great because you can grant acess depending of role user (creative, trafficking, admin,) You can also add external user for a limited time.
Possible to create a dashboard to see the metrics of campaign and share with local team and directly with the client
What do you dislike?
No possible to see the weight of the creative and optimization tips
It can have a huge impact on loading rate and poor performance.
It will be great if Celtra team give more tops directly on the creative builder to optimize the creative
Need opmization for the map feature
Recommendations to others considering the product:
Test and learn
Ask a question to the support team
Warning regarding the weight of the creative which can have an impact on loading rate
Check geolocalization if you want to use map direction
Checking every day analytics dashboard to see if your creatives are displaying well
What problems are you solving with the product? What benefits have you realized?
Responsive creative to display creativity on all device smoothly
Rich media creative to engage people
Analyse in which device you have the best performance
Creative agency can create creative for almost all media like Youtube, Snapchat, In App Display, Desktop Display
Aggragate all stats to see easily which media or creative are the best one. Allow us to optmize in real time the campaign
Easy also to make A/B test (testing different call to action for example)