BlueConic

BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

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8.8/10 (Expert Score) ★★★★★
Product is rated as #38 in category Customer Data Platform (CDP) Software
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BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

BlueConic
BlueConic

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Customer Reviews

BlueConic Reviews

Emily S.

Advanced user of BlueConic
★★★★★
we use blueconic to capture data and serve ads

What do you like best?

We like best that we can capture data and learn more about our fans and customers. Also, we love all the integrations that blueconic provides. the one we use most often is mailchimp. This allows us to import data about consumers and send them emails with certain properties. Also, this allows us to collect data, which can help from an advertising standpoint in both sales and paid digital advertising. Blueconic allows us to learn so much. We also use blueconic on our websites to serve messages via marketing tools in a variety of ways. We use the lightbox, toasters and notification bars on all of our websites to tell customers about sales, important information or to sign up for emails. Also, we use it on our websites for content takeover.

What do you dislike?

We don't like that sometimes the integrations do not work. Also, when we reach out to customer service, sometimes it takes a while for the solution to be found and fixed.

What problems are you solving with the product? What benefits have you realized?

We are solving the problem of serving messages to our consumers or fans and we are also able to gain valuable information and data about people who are visiting our site or purchasing from us. It makes it easy to house all of our data in one place and integrate it with other applications. It integrates nicely and is easily transferable. We can also pull reports easily to share data internally or with externally partners.

Review source: G2.com

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