Great for App Utilization Report
What do you like best?
AppsFlyer is one of the first apps that I open when I come into work. There are 2 reports that I access every day. The performance LTV Metric and the Geograph metric. This gives me info about what our App Partners did in the past 24 hours and also gives me information about where the digital traffic is coming from. AppsFlyer spent a considerable amount of time integrating with our web attribution partner to help us have a complete view of our customers, not only on the device level but on the user level as well.
What do you dislike?
There is nothing to dislike about this application. It's simply super.
What problems are you solving with the product? What benefits have you realized?
AppsFlyer helps us solve a number of challenges, but the biggest one is that it just becomes this window into all our Mobile App Audiences. It helps us gather user level data and being able to port that into our back end system and understand what the end-user wants are really important when it comes to eventual revenue.