Advangelists ADCreatr

A collaborative team of advertising professionals, who have built a mobile-first solution with cutting edge technology and business-centric solutions.

Languages supported: English, Spanish

10.0/10 (Expert Score) ★★★★★
Product is rated as #3 in category Demand Side Platform (DSP)
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Advangelists is a full featured programmatic media buying platform. Supporting all digital media formats including banners, video, mobile, augmented reality, virtual reality, and rich media, across all devices: Mobile, desktop, CTV, OTT, and OOH (outdoor).

Advangelists works seamlessly to include all the necessary components of a robust programmatic ad tech stack, including: ADCop™ Ad Fraud detection, ADCreatr™ creative banner tools, Ad Serving, Data Management Platform, Audience targeting, Customizable dashboards, Location Marketing, Re-targeting, and ADTribute™ attribution capabilities. By including all these features, Advangelists eliminates discrepancies in data match rates and improving performance across the entire Ad Tech ecosystem.

Trying to buy disparate types of digital media using programmatic systems is overly complex and time consuming; it often requires many different vendor technologies and the data feeds between them do not often match which hinders performance.

Advangelists unifies the buying process for all media types and provides a full suite of supporting technologies and services so the marketer can quickly and easily get down to the business of advertising.

Better Performance/Precision: (two reasons why Advangelists customers experience a 30% improvement in ROAS (Return on Ad Spend):

1. Precision Data: Because the technologies/components are designed to work together in unison (not a patchwork of different vendors) the data matches across the entire platform for improved performance.
2. Precision Targeting: Target physical locations with precision to the roof-line, leverage robust device graph targeting to extend campaign reach across all devices engaged by a single user, re-target prospects and customers with multiple messages

Eliminates the “Ad Tech Stack”: Advangelists manages the technology needed to run a programmatic media campaign, so the agency/brand can focus on creative, messages, and marketing without worrying about tech partners.

100% Proprietary technology: the Advangelists platform was built to scale and includes all the features of a large agency trading desk at a fraction of the cost.

Greater cost efficiencies: Advangelists effectively reduces operational time costs and eliminates the ad tech tax. In the traditional programmatic model, an advertiser has to select different vendors for different programmatic tasks (AdServing, Data Management, Fraud Protection, Location mapping, etc.). Time spent managing these various partners is an operating cost, and the incremental fees each vendor charges is incremental media cost (AKA AdTech Tax).

Advangelists is sold as a PaaS (Platform as a Service) but individual campaigns are available through the managed service arm of the company.

Advangelists ADCreatr
Advangelists ADCreatr

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Customer Reviews

Advangelists ADCreatr Reviews

Gina L.

Advanced user of Advangelists ADCreatr
★★★★★
Advangelists thought of everything

What do you like best?

Every feature we need is included. We eliminated many vendor contracts and reduced time to maintain our programmatic media technologies. The support team is really fast and helps us when we get stuck or need a customization for a campaign. They make a lot of updates to the system, so we are constantly getting alerts about new features or changes.

What do you dislike?

UTC time zone can be confusing for planners. We initially had to convert our campaign timing for campaigns running across multiple time zones. This got easier as we learned the system.

Some of the features look like overkill. I don't think I would use everything in the platform, but nice to know they are there.

Recommendations to others considering the product:

Be sure to take the training. It helped identify where some of the advanced features lived and allowed us to learn capabilities we did not originally think we needed, but now use routinely.

What problems are you solving with the product? What benefits have you realized?

General cost of operations is lower than our prior model where we used different vendors for different tasks. We were able to reduce the number of ad operations tasks and requirements of maintaining our tech and media vendor relationships. This really reduced the operations time and cost, so our overhead was reduced. We also saw an elimination of low audience match rates as every feature is built into the platform. If you stick to the Advangelists features, the platform works great. In some instances we still used third party integrations, but the support staff was pretty fast at helping us connect and customize when needed. The Advangelists team is small and nimble, and we received a lot of help despite being a small advertiser with low budgets.

Review source: G2.com

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