Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing.
With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI.
Marketers use Acquisio’s groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.*
*Based on Acquisio 2017 Performance Report
Administrator in Marketing and Advertising
Advanced user of Acquisio
★★★★★
Powerful software but could use improvements
What do you like best?
The bid budget management and the taxonomy setup was the primary incentives that we were interested in the software. For any agency that focuses in a specific industry the taxonomy could be of real use.
What do you dislike?
Display advertising isn't out of the box, there is lots of manual processes to get setup. Most software solutions I have worked with taking 2-3 days for billing to get sorted but everything took much longer (weeks). The VP apologized for this and they handled it wonderfully even though they made a mistake to begin with. They went out of their way to make it right but at the point we were we didn't feel comfortable continuing.
Recommendations to others considering the product:
Automate and streamline the onboarding process and clearly advertise on the website the extent of the tools.
What problems are you solving with the product? What benefits have you realized?
PPC automation and decreasing CPA and CPC of paid digital advertising across platforms.
Review source: G2.com
