Acoustic Campaign helps marketers attract and convert customers faster with personalized campaigns across channels like email, push, SMS, and more. Acoustic’s open platform makes it easy for marketers to manage campaigns, build emails, shorten buying cycles, track marketing ROI, and manage data for both B2B and B2C teams.
As a core component of the Acoustic Marketing Cloud, Acoustic Campaign helps marketers:
– Grow revenue by engaging with customers across email, mobile, advertising, social, and more
– Create brand loyalty be personalizing the experience for every customer
– Shorten the buying cycle by retargeting customers using behavioral data
– Create a single view of the customer by integrating data from the tools you already use
– Find the right customer for the right message by segmenting audiences
– Connect marketing campaigns to paid media campaigns
Diego M.
Advanced user of Acoustic Campaign
★★★★★
Easy, simple but extremely repetitive.
What do you like best?
I love how it is simple, u really understand the things u can do; even when u are not so familiarized with many functions. The AB testing in HTML is perfect. The facility to automatized ur communication is pretty formidable. The ux and ui its fine. Actually, i dont receive any deep tutorial. So I've been learning the aplicattion by myself. I consider amazing the talks and workshops that he manage team organized. They provide good information and feedback to improve the way we use the app. I summary, the app is really useful and its a good option to manage my company's communications.
What do you dislike?
I dont understand why don't exist an AB testing functionality for sms. The process of create a query is extremely repetitive. And when there is a case when u have a lot os sms communication; the number of queries is huge and so manualy operative. I dont like that the platafor dont share with u the formulas for its indicators. Because many times i can trust in global number of clicks that the plataform result. I consider this is the lowest point of the app; dont especify those things.
Recommendations to others considering the product:
Take another tool to measure the sms, i consider acoustic numbers are not so real.
What problems are you solving with the product? What benefits have you realized?
How i said, the testing AB in html is so useful; it is helping to my team, because whe are on a proccess to experiment with new type of communications. And we need to throw options and find the best to get the more profitable.
Review source: G2.com
