Trapica is an artificial intelligence marketing suite of products that plugs into a digital advertiser’s existing paid search and social. Unlike other products that automate a single aspect of the campaign in only one channel, Trapica is like a bionic suit for marketing teams, that uses 14 algorithms and one AI brain, to manage all aspects of digital marketing, including campaign automation, targeting optimization, holistic audience insights, ad account protection and much more.
Trapica helps marketing teams create an environment where humans and machines enhance each other’s strengths. Through such collaborative intelligence, human and machine teams perform better outcomes than either human or machine could produce independently.