TubeMogul

What do you like best?

The third party media quality integrations with MOAT/IAS really make Tubemoghul one of the best DSPs out there,

It has multiple integrations with Adobe adcloud which makes it really powerful tool when it comes to remarketing on your first party audiences. The native integration with analytics also makes it far easy to track the complete journey of your customer once he or she lands up on the website after clicking on an ad from Tubemoghul campaigns.

What do you dislike?

Scalability is an issue, If you really want to scale up your campaigns within a few hours then tubemoghul is unlikely to help you out. Also, You cannot use Youtube inventory with this platform which makes an otherwise perfect platform into little less perfect!

Recommendations to others considering the product:

Go for It! its one of the better DSPs out there and with deep integration with Adobe marketing cloud it is bound to get you better results for your campaigns. It can support awareness, branding and performance campaigns with ease. It can also handle almost all kinds of PG deals and PMP if you prefer to go in that direction.

What problems are you solving with the product? What benefits have you realized?

Large scale programmatic campaign launches are really easy with tubemoghul. You can run multilayered branding and awareness campaigns with it. In addition to that, you can run many publisher programmatic guarenteed deals on the plat form which enables you to tap into private inventory which is not available openly on other ad platforms such as google and facebook display networks.