Was great to start but has become lackluster.
What do you like best?
The layout and options for competitive analysis of other businesses in the same industry as my clients. When I first starting understanding the power of SpyFu, it was incredible to recognize the many local businesses that engaged in PPC campaigns. Understanding the market for ad spend in a month was crucial for determining a fair price point.
What do you dislike?
The decision to move away from providing crucial information related to local searches. The support team indicated that SpyFu will focus on national search campaigns only with less content available for campaigns that focus on specific areas. The video that tried to explain why a URL that served an ad in Google was not showing up in Spyfu became limited once the occurrence of such events happened on a regular basis.
Recommendations to others considering the product:
If you are running national campaigns and seeking intelligence then SpyFu is great, otherwise, it's suggested to find another tool.
What problems are you solving with the product? What benefits have you realized?
When local search campaign analysis was available, it was an amazing tool to help propose potential clients about the value of using a PPC strategy. Benefits for SEO or other national campaigns have not been realized yet. Ultimately, I want to be able to use SpyFu as the only tool for competitive analysis on PPC campaigns. If an ad shows up in Google, I would like to see it in SpyFu or be able to simply submit a ticket that the team can begin tracking the domain associated with the ad.
