Google Ads

What do you like best?

I love that Google Ads has a fair bidding style on their PPC Campaigns that allows you to compete with other marketing agencies that may have a way bigger advertising budget than your company may have. I also love that they allow you to include call-to-action on your advertisements, allowing you to directly get in contact with a prospect if needed.

What do you dislike?

I dislike that false clicks are still a thing; competitors will intentionally click on your ads to drain your ad budget, google doesn't reimburse you or do anything about it unless you address it being an issue with them specifically

Recommendations to others considering the product:

I would definitely recommend using Google Ads for PPC campaigns as they hold a majority of the search engine traffic, it's great for collecting B2B leads, however there are other search engines you can use too.

What problems are you solving with the product? What benefits have you realized?

With Google Ads, we're able to reach out to prospects when they're searching for our services with the attempt of collecting them as a cold lead as soon as they land on our landing page. We have found google to be the best way to advertise and reach out to our audience as we can choose specific people to see our advertisements.