LANSA is a leading provider of business process integration and data synchronization software. LANSA Data Sync Direct’s Product Information Management (PIM) solution aggregates, validates and communicates product data to trading partners leveraging the 1WorldSync data pool (including FDA GUDID) as well as non-GDSN syndication for websites, trading partners and Kroger Program Mercury. LANSA is a Solution Provider for many global GS1 Member Organizations and is a leading 1WorldSync partner with a certified connector since 2001. There is no company with more history or successful integrated installations communicating with 1WorldSync than LANSA. The LANSA and 1WorldSync teams work closely to ensure manufactures, distributors and retailers have an integrated solution to manage their product information and automate publication to/from the GDSN.