Great Competitive Intel Tool for Researchers & Analysts
What do you like best?
MediaRadar pulls competitive spend solely based on a brand name and website URL which allows researchers and analysts the ability to compare integrated media spend across a host of different competitors. The graphs are easy to understand, flight dates are shown, and a record of their creative showcases the ads they are running. Afterwards, you are able to plan your own media (or client's) as you see fit. Additionally, my assigned account manager DJ was very helpful when I had questions.
What do you dislike?
More of my own human error, but there is an innocent-looking button on the upper right labelled "competitive set" that combines your competitive set and skews your numbers, thereby throwing off all your research.
What problems are you solving with the product? What benefits have you realized?
Finding out spend for my competitive, what channeled they advertised on, when they ran media, and the creative they ran. This data was able to showcase to my client that they needed to spend more as served as a double check on our media plan and channel recommendation.
