Bright Hooks A DIY Webhook Library for Marketo

BrightHooks is designed to empower Marketo flows with web hooks, in 10 minutes or less.

Languages supported: English

10.0/10 (Expert Score) ★★★★★
Product is rated as #24 in category Other Marketing Software
Ease of use
Support
Ease of Setup

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Are you a Marketo Admin / Power user?

Do you have a business case where you need to use Marketo Web hooks? Are you frustrated that you can not do so due to lack of coding and IT server setup related support?

Here’s how you can have your Marketo flow with web hooks up and running in next 10 minutes or less. Use BrightHooks.com [World’s First Library of Self-Serve Web Hooks for Marketo].

Bright Hooks allows any Marketo power user to add essential functionality that is very cumbersome to implement using vanilla Marketo programs.

And you can do it in ’10 minutes or less’. No Server to set up and no coding is needed. It is a SaaS solution that enables you to solve tough problems in less than 5% of time and 5% cost.

But what can you do with Bright Hooks?

Extend Marketo to,
Generate personalized PDF files (certificates etc)
Generate personalized QR code
Generate unique id / promo code

Data Augmentation
Calculate age from birthdate
Maintain activity history over 3 months

Data Cleansing
Cleanup Address from USPS database
Abbreviate US state to 2 char code.

Data Decision
Check if one field contains in another
Wildcard (*) pattern matching
Email domain ‘Ends with’

Data Formatting
Format currency values
Format phone numbers
Display numbers in ordinal format

Data Manipulation
Apply proper case to names
Localize date
Replace part of a field
Extract and format date values

Data Transformation
Cleanup referrer
GUID to friendly value lookup

Data Extraction
Extract part of a field
Extract domain from email address
XPATH for XML data

Data Validation
Filter junk values
Verify email addresses if reachable

Event
Create a map for the event
Generate personalized event ticket

Promotions
Fetch next unused promotion code from a list
Generate unique coupon code

Time of Inquiry
Suspend MQL updates for holidays
Personalize message based on time of inquiry & business hours

Custom
We can create custom webhooks for your specific needs.

Bright Hooks A DIY Webhook Library for Marketo
Bright Hooks A DIY Webhook Library for Marketo

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Customer Reviews

Bright Hooks A DIY Webhook Library for Marketo Reviews

Administrator in Computer Hardware

Advanced user of Bright Hooks A DIY Webhook Library for Marketo
★★★★★
Perfect for our Needs

What do you like best?

The webhooks work properly with no hiccups, it's a very reliable tool that our company can depend on to distribute coupon codes to our customers. It has allowed us to expand quickly and reliably into types of promotions we were unable to do before. Very easy to set up with Marketo, takes very little time to get it integrated and working.

What do you dislike?

My only challenge is that there is some processing time involved in waiting for a response from the server for each hook. But I imagine there would be some sort of delay regardless of the tool we decided to use.

What problems are you solving with the product? What benefits have you realized?

Brighthooks has allowed me and my team to handle a much more diverse array of requests within our organization. It's nice to be able to tell our stakeholders "of course we can do that!" when asked to do some of the more complicated implementations that require a service like BrightHooks

Review source: G2.com

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