Prisma Campaigns

What do you like best?

Prisma (in my experience) was used at my advertising jobs around Chicago (Publicis, WPP, OMG, ext...) and has improved over the years, focused within the buying and selling tabs for associates to navigate through.

What do you dislike?

It's a web-based platform so that in itself means reports are crashing often, exporting can take a while to deliver into the inbox, and in some cases reporting mistakes are common. Mediaocean is quick to pick up on these issues and resolve in my experience.

Recommendations to others considering the product:

N/A

What problems are you solving with the product? What benefits have you realized?

We're uploading media campaigns into the system to prepare to launch, then monitoring and analyzing impressions and impression metrics, which are then are exported into reports and later sent on to publishers to bill/resolve discrepancies.