RFM FOR EXCEL

What do you like best?

It provides good results at the end of the term and is not as complicated to implement if it is true that it is for the clients it is also applicable for the employees, only knowing how to extrapolate the variables.

What do you dislike?

Nothing negative to say about the technique in itself fulfills its function and generates optimal results

Recommendations to others considering the product:

Both for marketing and for your employees it is useful with the results you can subsequently generate action plans. It is important to note that this analysis should be repeated over time and the improvements should be compared.

What problems are you solving with the product? What benefits have you realized?

It is applicable to the field of people analitycs and a reliable classification of employees based on recency, frequency and monetary is obtained.