Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We connect advertisers with publishers to create the perfect union between content and context; all exclusively within the business and finance verticals.
We do this by providing the technology behind “Sponsored Financial Content” ad units on over 225 premium websites including Wall Street Journal, Business Insider, Forbes and many more. These partnerships give our advertisers access to distribute their content to over 349 million consumers across our publisher partner sites, and provide our publisher partners with content that matches the look and feel of their sites.
Dianomi™ serves nearly 9.5 billion native ad impressions each month.
Advertisers and publishers trust Dianomi™ for our brand safety, transparent pricing and insights. This combination creates the highest quality content in the best environments at scale, delivering market leading ROI for our partners.
Zachary G.
Advanced user of Dianomi
★★★★★
Dianomi is a high-quality version of Taboola for the Financial Market
What do you like best?
Dianomi has some of the best publisher partnerships when considering Dianomi, Taboola & Outbrain. The focus is primarily on getting content in front of a targeted audience. Dianomi has a partnership with Apple News in order to place ads directly on iOS devices.
What do you dislike?
I dislike the fragmented and archaic dashboard. There is no way to bulk-import assets. There are not many choices when in comes to bid adjustment and there is no option for auto-optimization like its competitors. It is also required to contact a service rep in order to modify CPC bid on a per-publisher basis instead of allowing this basic function as a self-service option.
Recommendations to others considering the product:
Dianomi can be a good route to drive traffic to high-value audience members in finance-related publishers. I'd recommend reviewing alternatives such as Outbrain & even StackAdapt in order to make the best decision. Dianomi can tend to have a slightly higher CPC/CPM that it's competitions.
What problems are you solving with the product? What benefits have you realized?
I've realized that placements in Apple News are very high quality. The benefit of Dianomi is that people are more receptive to my ads, resulting in a higher CTR since the ads looks so native.
Review source: G2.com
