360 Platform

What do you like best?

Its easy to understand. On a first glance you can understand your best performing sources.

What do you dislike?

Seems a bit basic. The focus is set on app downloads and it should be based on in app events, which are more relevant.

Recommendations to others considering the product:

The product needs to evolve to keep up to date with the industry. The focus needs to shift to programmatic channels and retargeting and less from other sources of traffic that only gather app downloads.

What problems are you solving with the product? What benefits have you realized?

Youappi allows me to have an understanding of how efficient am I being on my media spend and what should I do to improve it.

The product should evolve to include retargeting specialists to increase the lifetime value of my users.