Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities. Sailthru’s high-performance email, website personalization, mobile marketing automation, and unique integrations power new customer acquisition by leveraging machine learning and first-party data to easily deliver relevant, personalized engagement across all channels. The world’s most innovative publishers, including Morning Brew, CondГ© Nast, Business Insider and Hearst, and the world’s fastest growing ecommerce companies, including TechStyle Fashion Group, NASCAR, Everlane and MZ Wallace trust Sailthru to help them succeed. For more information, please visit www.sailthru.com.
Sailthru
Customer Reviews
Sailthru Reviews
Rachel E.
Advanced user of SailthruWhat do you like best?
Everything with Sailthru is highly user-friendly. I appreciate that Sailthru truly cares about their client's experiences and that they take feedback and incorporate it into their quarterly/yearly updates. I look forward to the "Shipped by Sailthru" emails and the Quarterly Business Reviews as it provides some new ideas for different strategies that I can incorporate within my job.
What do you dislike?
There are some minor things I would change (i.e., being able to delete saved rows); however, most of the changes I would make are simply quality of life improvements that don't affect the overall functionality negatively.
Recommendations to others considering the product:
I highly recommend meeting with Sailthru clients whose business/goals most line up with yours so that you can get a better understanding of how they use the platform.
What problems are you solving with the product? What benefits have you realized?
Like most e-commerce retailers, we've been struggling with how to navigate an (almost) post-COVID world. We were fortunate to acquire a lot of new customers during the peak of the pandemic; however, as more local stores begin to open back up, we're focusing on retaining the customers that we accumulated. Sailthru's prediction manager has been highly beneficial as we can suppress users who are likely to opt-out. Because of the increase in new customers, naturally, our email list increased as well, so this feature allows us to retain those email addresses for a longer period of time.
