dotdigital Engagement Cloud

Email marketing software and marketing automation for SMEs, retailers, and big brands.

Languages supported: German, English, Finnish, French, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

8.6/10 (Expert Score) ★★★★★
Product is rated as #77 in category E-Commerce Tools
Ease of use
8.6
Support
8.4
Ease of Setup
7.7

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dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, dotdigital is a global company with over 350 employees, serving brands of all verticals and sizes.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotdigital integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.

dotdigital Engagement Cloud
dotdigital Engagement Cloud

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Customer Reviews

dotdigital Engagement Cloud Reviews

Ceri T.

Advanced user of dotdigital Engagement Cloud
★★★★★
An easy to use software where you can send automated email campaigns to a large number of people.

What do you like best?

Weekly updates via emails with tips and tricks. Easy to use, practical, anyone can use it. It is very good to reach out to large audiences with a lot of feedback. Great templates to use, neat designs and very easy to amend old templates to keep a running theme going through email campaigns. Can create buttons to easily link to websites or generate emails with pre-inputted subjects to send to relevant email addresses.

What do you dislike?

Using a lot of various contact groups means a lot of background work when setting up contacts, but worthwhile once all set-up. May need some training surrounding generating contact lists and segmentation, but once learned, it can be a very useful tool.

Recommendations to others considering the product:

Very easy to use, anyone can learn how to use the system. Very good in a data reporting sense, lots of valuable insights. A short training session is required by an experienced user then you are away. Great to practice on email templates and engage with customers, whether it will be external providers or colleagues within your organisation.

What problems are you solving with the product? What benefits have you realized?

Reaching a wide audience base whilst being able to track data including open rates etc. Keep an eye on who opens your emails, which colleagues interact and which do not open emails. Sending out advertisements to colleagues to promote certain courses in which we are looking for suitable delegates to attend. It is a very good way to determine interest in particular topics as we can see which parts of the emails have had the most engagement from staff.

Review source: G2.com

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