Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what make a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.
Mapp Cloud’s key features are:
– Engagement based on real-time, unified customer profiles
– AI-generated customer insights – learn from the past and the present to predict future customer behavior
– Marketing activation for actionable insights
– One-to-one personalization, including predictions, recommendations and churn prevention
– Cross-channel execution (email, push, SMS, social, web)
– Direct connectivity with a multitude of data sources (CRM, eCommerce systems, loyalty)
Mapp Could is designed to improve the customer experience and create a loyal customer relation based on recurring purchases. It consists of three intertwined modules:
Mapp Intelligence is the ‘brain’ of Mapp Cloud. It offers cross-channel data collection, analysis, and data activation in an unprecedent way.
Mapp Acquire, the DMP, allows audience grouping and precise segmentation for prospect and customer targeting and conversion.
Mapp Engage is the cross-channel execution solution which empowers marketers to build seamless customer experiences through true personalization.
With Mapp Cloud’s modules, automated, personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge.
Mapp has global offices in eight countries worldwide. More than 2,500 companies already break away from the pack, including Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group.
