Zaius is the Activated Customer Data Platform that assists growing brands to achieve higher customer lifetime value by delivering relevance across the entire customer journey, from anonymous browsers to loyal shoppers. We align your entire organization around customer data allowing you to create a relevant customer experience that differentiates your brand and create customer loyalty.
Zaius gives you access to an actionable and dynamic customer lifecycle view, supercharges your segmentation with a personalized data science model based on your specific customer data, and delivers relevant attributes, segments, and campaigns into every customer experience – all from one platform.
How do we achieve this? Zaius consists of three core components:
Our Customer Data Platform: We ingest your online and offline data, combine historical and real-time data, and stitch customers together across devices and all of your internal systems. Through these methods, we create a truly unified view of your customer.
Data Science-Driven Insights: We provide you with real-time predictions, automatically creating relevant segments and delivering hyper-personalized content to power your interactions.
Omnichannel Campaign Orchestration: We make sure every interaction matters, whether it’s on-site, in email, push notification, SMS, — even if it’s a service engagement. We empower you to build content and execute campaigns leveraging the right combination of our native capabilities and your existing marketing automation platforms and services. We are the engine of your entire ecosystem.
